{"id":1791,"date":"2025-10-20T15:46:10","date_gmt":"2025-10-20T13:46:10","guid":{"rendered":"https:\/\/copy-and-more.rw2.de\/?page_id=1791"},"modified":"2025-10-20T16:14:14","modified_gmt":"2025-10-20T14:14:14","slug":"flyer-und-handzettel","status":"publish","type":"page","link":"https:\/\/copy-and-more.rw2.de\/en\/dienstleistungen\/flyer-und-handzettel\/","title":{"rendered":"Flyers and leaflets"},"content":{"rendered":"
\n

Flyers and leaflets<\/h2><\/div>

Clearly structured, informative, visually appealing
= Trust and professionalism<\/p><\/div><\/div>\n\n\n\n

\n
\n

Contents<\/h3><\/div>

Clear target group definition and approach<\/strong>
Who is my target group - who do I want to address?
(e.g. private or commercial customers, specific sectors or professions)
\u00a0
Clear layout<\/strong>
Adapt the design and message to your defined target group and use a clear \u201ehierarchy\u201c (e.g. headline, subheadings, text). The most important information should immediately catch the reader's eye.
\u00a0
Concise message<\/strong>
Communicate your unique selling point (e.g. fast execution, special quality, made-to-measure) briefly and concisely, without too much text.
\u00a0
Call-to-action (CTA)<\/strong>
Ask the reader to take a specific action (e.g. \u201eCall us now!\u201c, \u201eRequest a non-binding offer!\u201c).
\u00a0
Contact information<\/strong>
Make sure that the name, telephone number, email, website and address (if applicable) are clearly visible and free of errors. When using a QR code, check whether it is forwarded to your home page, for example.
\u00a0
Visual elements<\/strong>
Use high-resolution photos of your work, your team, satisfied customers and logos or symbols that convey a professional impression.
<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n

Tips<\/h3><\/div>

Color choice\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Use colors that are included in your logo or are associated with your industry (e.g. blue for reliability, green for environmental awareness).
\u00a0
Pictures\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Use high-resolution photos of your work or your company. Avoid overloaded or blurred images.
\u00a0
Font, font size\u00a0\u00a0\u00a0 <\/strong>
Choose one (not several) easily legible, clear font and a uniform font size (e.g. for the main heading 25, subheading 20, text 12 pt.
\u00a0
Format\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Standard formats such as DIN A5 or DIN long (A4 folded) are popular and practical
\u00a0
Layout design\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Use sufficient white space and contrast so that the design is not overloaded and everything is easy to read. Set accents with bold print or underlining to emphasize the really important points.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Notes and recommendations for printing<\/h3><\/div>

Arrangement<\/strong>
You can send us your postcards, business cards or flyers either individually without bleed marks and margins as a PDF file or arranged on a DIN A4 page (e.g. four postcards or 10 to 12 business cards).
\u00a0
Trimming and crop marks<\/strong>
Edge-to-edge printing is not possible in digital printing. This means that non-printable white edges remain on the sides of the paper with colored background areas. If these are not desired, they can be trimmed after printing. Crop marks are not required. When arranging several cards on one sheet, bleed marks and bleed marks in the form of fine lines on the page edges are useful.
\u00a0
Double-sided<\/strong>
If your card is to be printed on both sides, you should bear in mind that digital printing does not always achieve a millimetre-perfect fit between the front and back. It is therefore advisable not to place text and graphic elements too close to the edges when designing.
Please save the front and back as two continuous pages in one PDF file.
\u00a0
Levels<\/strong>
If you are using a graphics program, please make sure to reduce everything to one layer without compressing the file when saving.
\u00a0
Graphic<\/strong>
Your photos, graphics, images, logos, ... should have a sufficiently high resolution of at least 600 dpi. Vector files are not always suitable for high-quality printing and some programs save them as low-resolution raster files when converting them to PDF.
\u00a0
Color<\/strong>
Colors and images often appear differently in the printed image than on the screen: Monitors work with RGB (red, green, blue), while printing machines use CMYK (cyan, magenta, yellow, black).
\u00a0
Color fastness\u00a0<\/strong>
In contrast to offset printing, color fastness cannot be guaranteed with digital printing, even if your print file is optimally prepared, due to the electrostatic toner process.
\u00a0
Tip<\/strong>Take the opportunity to have a sample printed in advance.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":1406,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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