{"id":1791,"date":"2025-10-20T15:46:10","date_gmt":"2025-10-20T13:46:10","guid":{"rendered":"https:\/\/copy-and-more.rw2.de\/?page_id=1791"},"modified":"2025-10-20T16:14:14","modified_gmt":"2025-10-20T14:14:14","slug":"flyer-und-handzettel","status":"publish","type":"page","link":"https:\/\/copy-and-more.rw2.de\/de_de\/dienstleistungen\/flyer-und-handzettel\/","title":{"rendered":"Flyer und Handzettel"},"content":{"rendered":"\n
\n

Flyer und Handzettel<\/h2><\/div>

Klar strukturiert, informativ, optisch ansprechend
= Vertrauen und Professionalit\u00e4t<\/p><\/div><\/div>\n\n\n\n

\n
\n

Inhalt<\/h3><\/div>

Klare Zielgruppendefinition und -ansprache<\/strong>
wer ist meine Zielgruppe \u2013 wen m\u00f6chte ich ansprechen?
(z. B. Privat- oder Gewerbekunden, bestimmte Branchen oder Berufszweige)
\u00a0
\u00dcbersichtliches Layout<\/strong>
Passen Sie Design und Botschaft Ihrer definierten Zielgruppe an und nutzen Sie dabei eine klare \u201eHierarchie\u201c (z. B. \u00dcberschrift, Unterpunkte, Text). Dabei sollten die wichtigsten Informationen dem Leser direkt in\u2019s Auge fallen.
\u00a0
Pr\u00e4gnante Botschaft<\/strong>
Kommunizieren Sie Ihr Alleinstellungsmerkmal (z. B. schnelle Ausf\u00fchrung, besondere Qualit\u00e4t, Ma\u00dfanfertigung) kurz und knapp, ohne zu viel Text.
\u00a0
Call-to-Action (CTA)<\/strong>
Fordern Sie den Leser auf, eine konkrete Handlung vorzunehmen (z. B. \u201eRufen Sie uns jetzt an!\u201c, \u201eUnverbindliches Angebot anfordern!\u201c).
\u00a0
Kontaktinformationen<\/strong>
Stellen Sie sicher, dass Name, Telefonnummer, E-Mail, Website und ggf. Adresse gut sichtbar und fehlerfrei sind. Bei Verwendung eines QR-Codes pr\u00fcfen, ob eine Weiterleitung z. B. an Ihre Home-page erfolgt.
\u00a0
Visuelle Elemente<\/strong>
Verwenden Sie hochaufgel\u00f6ste Fotos Ihrer Arbeit, Ihres Teams, zufriedener Kunden sowie Logo oder Symbole, die einen professionellen Eindruck vermitteln.
<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n

Tipps<\/h3><\/div>

Farbwahl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Nutzen Sie Farben, die in Ihrem Logo enthalten sind oder mit Ihrer Branche assoziiert werden (z. B. Blau f\u00fcr Zuverl\u00e4ssigkeit, Gr\u00fcn f\u00fcr Umweltbewusst-sein).
\u00a0
Bilder\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Verwenden Sie hochaufl\u00f6sende Fotos Ihrer Arbeiten oder Ihres Unternehmens. Vermeiden Sie \u00fcberladene oder unscharfe Bilder.
\u00a0
Schriftart, -gr\u00f6\u00dfe\u00a0\u00a0\u00a0 <\/strong>
W\u00e4hlen Sie eine (nicht mehrere) gut lesbare, klare Schriftart und eine einheit-liche Schriftgr\u00f6\u00dfe (z. B. f\u00fcr die Haupt\u00fcberschrift 25, Unter\u00fcberschrift 20, Text 12 pt.
\u00a0
Format\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Standardformate wie DIN A5 oder DIN lang (A4 gefaltet) sind beliebt und praktisch
\u00a0
Layout-Design\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Nutzen Sie ausreichend Wei\u00dfraum und Kontrast, um das Design nicht zu \u00fcberladen und damit alles gut lesbar ist. Setzen Sie Akzente mit Fettdruck oder Unterstreichungen, um die wirklich wichtigen Punkte hervorzuheben.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Hinweise und Empfehlungen f\u00fcr den Druck<\/h3><\/div>

Anordnung<\/strong>
Sie k\u00f6nnen uns Ihre Post-, Visitenkarten oder Flyer entweder einzeln ohne Beschnittmarken und R\u00e4nder als PDF-Datei oder auf einer DIN A4-Seite angeordnet zukommen lassen (z. B. vier Postkarten oder 10 bis 12 Visitenkarten).
\u00a0
Beschnitt und Schnittmarken<\/strong>
Ein randabfallender Druck ist im Digitaldruck nicht m\u00f6glich. Das hei\u00dft, dass bei farbigen Hinter-grundfl\u00e4chen an den Seiten des Papiers nicht bedruckbare wei\u00dfe R\u00e4nder stehen bleiben. Falls diese nicht erw\u00fcnscht sind, k\u00f6nnen diese nach dem Druck beschnitten werden. Schnittmarken sind hierbei nicht erforderlich. Bei der Anordnung mehrerer Karten auf einem Blatt sind Beschnitt-zeichen und Anschnittmarken in Form feiner Linien an den Seitenr\u00e4ndern sinnvoll.
\u00a0
Doppelseitig<\/strong>
Soll Ihre Karte beidseitig bedruckt werden, sollten Sie ber\u00fccksichtigen, dass beim Digitaldruck eine millimetergenaue Passung von Vorder- und R\u00fcckseite nicht immer erreicht wird. Es empfiehlt sich daher, bei der Gestaltung Schrift und grafische Elemente nicht zu nah an die R\u00e4nder zu setzen.
Bitte speichern Sie Vorder- und R\u00fcckseite als zwei fortlaufende Seiten in einer PDF-Datei ab.
\u00a0
Ebenen<\/strong>
Wenn Sie ein Grafik-Programm verwenden, achten Sie bitte beim Speichern darauf, alles auf eine Ebene zu reduzieren ohne die Datei zu komprimieren.
\u00a0
Grafisches<\/strong>
Ihre Fotos, Grafiken, Bilder, Logos, … sollten eine ausreichend hohe Aufl\u00f6sung von mindestens 600 dpi haben. Vektordateien sind f\u00fcr einen qualitativ hochwertigen Ausdruck nicht immer geeignet und werden bei einigen Programmen bei der Umwandlung zu PDF als Rasterdatei mit geringer Auf-l\u00f6sung abgespeichert.
\u00a0
Farbe<\/strong>
Farben und Bilder erscheinen im Druckbild h\u00e4ufig anders als auf dem Bildschirm: Monitore arbeiten mit\u00a0RGB (Rot, Gr\u00fcn, Blau), w\u00e4hrend Druckmaschinen\u00a0CMYK (Cyan, Magenta, Yellow, Black) ver-wenden.
\u00a0
Farbechtheit\u00a0<\/strong>
Eine Farbechtheit kann beim Digitaldruck auch bei optimaler Aufbereitung Ihrer Druckdatei aufgrund des elektrostatischen Tonerverfahrens im Gegensatz zum Offsetdruck nicht gew\u00e4hr-leistet werden.
\u00a0
Tipp<\/strong>: Nutzen Sie die M\u00f6glichkeit, sich vorab ein Muster drucken zu lassen.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":1406,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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